the trend of walking & talking
As I continue to expand our themed decks, I’ve been thinking about ways to integrate our Love Your Company conversation starters into daily life. People crave connection and I’ve recently been fascinated by the rise of walking clubs and taking up walking as a hobby. Culturally, I’ve always known south asian families to go for daily walks around the neighbourhood after dinner, and I know in India this is also standard practice – also prime time for neighbourhood gossip of course.
When you think about fitness, walking isn't traditionally on the list – it's always the HIIT class, bootcamp, spin – the ones that made you sweat and generally fall under some type of membership. There has been a shift though, and people are leaning into the idea of walking and all the benefits that come from it. If someone told you they were trying to get their steps in for the day, it's a fair assumption that you would think the usual 10K steps. We only know this because walking is becoming a topic of conversation and part of people's wellness journey.
Recent data from Strava's 2024 trend report identified 'making social connections' as the lead motivator for people to exercise, and brands like Alo are tapping into this by hosting their own community walks. Not to forget a few OGs like Hike Clerb (@hikeclerb) and influencers like Lira Valencia (@outsidewithlira) and Amina (@adventureswithamina) who were enjoying that fresh air and spreading the good word before it became trendy.
So where am I going with all this information? There is scope here for people to have an LYC deck in their pockets or backpacks. Credit-card sized and 30 prompts to get the conversation going and flowing. So, in an effort to have our decks on walking routes, we're giving away five of our 'Everyone' decks to different walking groups. This is especially ideal for new groups of people who might be strangers or don't know each other very well.
No strings attached. Simply email hello@loveyourcompany.co.uk or shoot us a DM on Instagram @loveyourcompany_ and let us know you'd like a deck. You can either keep the deck for future walks or pay it forward and pass it on to another walking group to try out.
Now that walking is trending, shall we add talking too?
Thanks for reading.
Priyanka x
